Kult Shirt: €69,95
Dylan Tapered Jeans: €99,95
Garvey T-shirt: €59,95
How did you come up with WITLOFT?
"Two years ago, I started WITLOFT in our little garden shed in Amsterdam. It’s a very cliché story, but I came up with WITLOFT because I needed an apron and thought that the already existing aprons could be so much better. At that time I followed a workshop about making furniture and wore an apron to protect my clothes and me. As soon as I put on the apron I got into this work mode. I felt motivation and passion and thought, this apron can be so much better, more beautiful and more functional. As in that moment I started designing, fine-tuning and producing the WITLOFT brand. I made the first WITLOFT apron out of a rough piece of leather, which was great for personal use. Besides aprons, the collection also consists out of a variety of leather accessories."
Where does the name WITLOFT come from?
"The name comes from the style ‘loft’. I admire the loft style in houses. I thought it would be funny to put WIT in front of it, like ‘Witlof’. Writing the letter ‘T’ behind it, made it ‘WITLOFT’. The name did not exist yet and it sounds unique. Last year when we were at the design fair in New York, it was pronounced as ‘with love’ a couple of times. Which, of course, is true."
How does the perfect apron look?
"I still see myself putting together the very first apron in my little garden shed. It amazes me where we are now, two years later. It’s still surprising in how many places I see WITLOFT aprons. Restaurants, cocktail bars, barber shops, butchers, hammersmith’s, florists, bakery’s and of course Silvercreek. That makes me really proud."
What are you dreams for the future? Do you have international ambitions?
"I certainly do have those international ambitions. We are going to launch a new collection that fits the aprons and accessories we already have perfectly. We are also training our staff to excellent leather workers and I would like to expand this in the future. I’m positive there will be new developments and plans in about a half-year. We’ll probably have 1001 new ideas that we want to take with us into the future."
How do you see the future? Will crafting and raw materials play a big role in the market?
"For sure! There will always be people who appreciate the purity, crafts and experience. The story behind the product really gives it added value. That is something that WITLOFT will always pursue and keep up."
What is on your wish list, crafting wise?
"I just became a proud father of a boy named Dex. I made a unique cradle for him, in which I also processed leather. Besides that I have so many more ideas and inspiration, which makes me believe this is only the beginning of WITLOFT."
Silvercreek wanted to work with you for the spring/summer campaign 2016. How did you experience being a model for Silvercreek?
"I certainly don’t stand in front of a camera everyday, but the pictures turned out to be so beautiful. In my opinion they tell the story of both Silvercreek and WITLOFT very well. The collaboration will be visible in the spring collection of Silvercreek, in the form of leather accessories and aprons. Which is really fun, because in this way we strengthen each other."
Silvercreek likes to bring a positive vibe. What positive message suits you? Can you describe this in a few words?
"Hard work pays off and believe in yourself. You can accomplish more than you think!"